biogen-2
engie
pizza-hut
natixis
sanofi-2
toyota-3

About

I'm Pierre, an entrepreneur and multi-disciplinary consultant from Paris, France, busy bridging the gap between behavioural science, digital product design and tangible business and health-related outcomes.

Managing partner at Springbok

Occasional lecturer

Find out more on LinkedIn

Recent projects

3_2_Spring_natixis-3

Strategic vision and execution of a newly integrated ecosystem of financial tools

for Natixis

2_3_Spring_Biogen-2

Product strategy and design of a mobile app for people with multiple sclerosis

for Biogen

2_3_Spring_Malakoff

Protocol for validating interventions impact on populations with anxiety

for Malakoff Médéric Humanis

3_1_Spring_Pizza_Hut

Sales flow processes optimization through conversion rate path modeling and product design

for Pizza Hut

2_2_Spring_Sanofi

Dynamic model of digital interventions attribution with high predictive validity for people with diabetes

for Sanofi

3_2_Spring_Toyota

Identification of new business opportunities and prototyping

for Toyota

Good reads

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The Behaviour Change Wheel
S. Michie, L. Atkins, R. West

41dJUFIYbML._AC_SY400_

ABC of Behaviour Change Theories
S. Michie, R. West, R. Campbell, J. Brown, H. Gainforth

51B96pWXnFL._SX330_BO1,204,203,200_

Practical Ethnography
S. Ladner

41tfVAbo1SL._SX339_BO1,204,203,200_

Mismatch: How Inclusion Shapes Design
K. Holmes, J. Maeda

410RTQezHYL-1._SX326_BO1,204,203,200_

The Design of Everyday Things
D. Norman

41RtytNpsfL._SX332_BO1,204,203,200_

Thinking, Fast and Slow
R. H. Taler, C. R. Sunstein

More to be added soon. Be right back.

About

I'm Pierre, an entrepreneur and multi-disciplinary consultant from Paris, France, busy bridging the gap between behavioural science, digital product design and tangible business and health-related outcomes.

Managing partner at Springbok

Occasional lecturer

Find out more on LinkedIn