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About

I'm Pierre, an entrepreneur and multi-disciplinary consultant from Paris, France, busy bridging the gap between behavioural science, digital product design and tangible business outcomes.

Managing partner at Springbok

Occasional lecturer

Find out more on LinkedIn

Recent projects

3_2_Spring_natixis-3

Strategic vision and execution of a newly integrated ecosystem of financial tools

for Natixis

2_3_Spring_Biogen-2

Product strategy and design of a mobile app for people with multiple sclerosis

for Biogen

2_3_Spring_Malakoff

Protocol for validating interventions impact on populations with anxiety

for Malakoff Médéric Humanis

3_1_Spring_Pizza_Hut

Sales flow processes optimization through conversion rate path modeling and product design

for Pizza Hut

2_2_Spring_Sanofi

Dynamic model of digital interventions attribution with high predictive validity for people with diabetes

for Sanofi

3_2_Spring_Toyota

Identification of new business opportunities and prototyping

for Toyota

Good reads

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The Behaviour Change Wheel
S. Michie, L. Atkins, R. West

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ABC of Behaviour Change Theories
S. Michie, R. West, R. Campbell, J. Brown, H. Gainforth

51B96pWXnFL._SX330_BO1,204,203,200_

Practical Ethnography
S. Ladner

41tfVAbo1SL._SX339_BO1,204,203,200_

Mismatch: How Inclusion Shapes Design
K. Holmes, J. Maeda

410RTQezHYL-1._SX326_BO1,204,203,200_

The Design of Everyday Things
D. Norman

41RtytNpsfL._SX332_BO1,204,203,200_

Thinking, Fast and Slow
R. H. Taler, C. R. Sunstein

More to be added soon. Be right back.

About

I'm Pierre, an entrepreneur and multi-disciplinary consultant from Paris, France, busy bridging the gap between behavioural science, digital product design and tangible business outcomes.

Managing partner at Springbok

Occasional lecturer

Find out more on LinkedIn